AUTR All works

Game Concept / Cinematic Trailer / Character Design

One machine.
Three forms.

KGB Game

Concept to final frame

Explore ↓

00 / Intro

Concept to final frame

01 / Development

Explore. Select. Resolve.

From silhouette
to system.

Three routes. One selected architecture. Every line built to survive transformation.

Three early Meta Transformer character silhouette concepts
Three Meta Transformer design directions with equipment, weapons and backlighting
Round 01

Explore

Six refinements of the approved Meta Transformer concept
Round 02

Select + resolve

02 / Character system

Robot · Vehicle · Jet

Three forms.
One identity.

Meta Transformer robot form
01Robot
Meta Transformer vehicle form
02Vehicle
Meta Transformer jet form
03Jet
Rear detail of the robot form
Rear detail of the vehicle form

03 / Logo & brand

Explore. Refine. Systemise.

Design from scratch,
we shape raw ideas into
a refined brand identity.

From early symbol studies to a custom wordmark, every decision was shaped into one coherent launch system.

Round 01

Explore

Symbol studies · Type research · Wordmark directions

Meta Transformer symbol exploration sketches
01 / Symbol studies
Meta Transformer typeface research
02 / Type research
Hand-drawn Meta Transformer wordmark sketches
03 / Custom lettering
Angular wordmark direction one Angular wordmark direction two Angular wordmark direction three
Round 02

Refine

Construct · Balance · Lock

Refined Meta Transformer symbol construction
Symbol construction
Refined Meta Transformer logo lockups
Primary lockups
Final delivery
Meta Transformer®

Brand identity system / 2022

Final Meta Transformer primary and secondary logo system
Final Meta Transformer brand world
Final Meta Transformer color palette
Final Meta Transformer brand applications
Logo systemColourTypographyApplications

04 / Deliverables

Game trailer · Website

Built to launch.

The character and identity came together across two finished experiences.

01 / Game trailer

From concept to cinematic world

02 / Website

An interactive launch experience

Meta Transformer in a dark cinematic hangar

Character Design / Game Trailer

Built to move
between worlds.

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